August 21, 2014
In Today's Issue:
FDA Deputy Commissioner Mike Taylor to Provide FSMA Update at The Washington Conference

Michael Taylor, Deputy Commissioner for Foods and Veterinary Medicine, Food and Drug Administration (FDA) will present the keynote address Wednesday, September 10 at the Breakfast General Session of The Washington Conference. Deputy Commissioner Taylor will provide an update on the FDA's rulemaking for the Food Safety Modernization Act (FSMA). FDA has proposed several rules under FSMA that could have significant impact on the fresh produce industry and the safety of our nation's fresh produce.

"We look forward to hearing from Mike Taylor about FDA's new supplemental proposals, as well as FDA's vision going forward in FSMA implementation," said Tom Stenzel, United's president and CEO. "It's a rare opportunity to hear directly from the FDA's lead food official and one of the highest food safety authorities in the federal government about implementation of the complex FSMA law."

Taylor's food safety resume is distinguished, starting his FDA career in 1976 as a litigating attorney. He then served as FDA's Deputy Commissioner for Policy from 1991 to 1994, overseeing FDA's policy development and rulemaking, including the implementation of the Nutrition Labeling and Education Act and issuance of new seafood safety rules. From 1994 to 1996, he served at the U.S. Department of Agriculture as Administrator of the Food Safety and Inspection Service (FSIS) and Acting Under Secretary for Food Safety. During that time, he spearheaded public health-oriented reform of the FSIS. From 2000 until his appointment as Deputy Commissioner for Foods in July 2009, Taylor has worked in academic and research settings on the challenges facing the nation's food safety system and ways to address them.

"United Fresh values ongoing dialogue and cooperation with FDA about FSMA implementation," said Stenzel. "We appreciate hearing from Mike Taylor at The Washington Conference about FDA's work to make the FSMA regulations workable and effective for the entire produce supply chain."

Also on September 10, conference attendees can participate in United's Forum at FDA, where they will have the unique opportunity to meet with FDA officials and ask questions about FSMA and other regulatory issues that are affecting their produce operations.

For more information about The Washington Conference, September 8 - 10, visit or call 202-303-3400.
What Impact Could GMOs Have on the Produce Industry? Get the Facts at The Washington Conference

The GMO debate is making the national news almost every day. Are genetically modified products safe? What GMO products can we expect to see in the future? Do consumers have a clear understanding of GMOs? Will consumers change their purchase behavior based on what they hear about GMOs? What role should labeling play in the marketplace?

Attend United’s educational session, The GMO Debate and the Impact on Fruits and Vegetables, at The Washington Conference to get the latest insights about this complex and evolving issue. Learn from the experts what is happening in new product development, regulation at the state and federal level, and consumer transparency.


Cathleen Enright
Executive Vice President, Food & Agriculture
Biotechnology Industry Association (BIO)

Randal Giroux
Vice President - Food Safety, Quality, and Regulatory Affairs
Cargill Incorporated

Be part of this important educational session about the future of biotechnology in our industry. See the complete conference education schedule and register today for The Washington Conference.

Prepare for Your March on Washington with the August 27 Webinar: Issues and Strategies for The Washington Conference

This one-hour webinar is an easy, convenient way to make the most of your advocacy experience at The Washington Conference.  Robert Guenther, senior vice president of public policy, will provide updates on the industry’s priority issues and share strategies for delivering your messages in face-to-face meetings with Capitol Hill lawmakers.

Also hear from Bo Harmon, vice president of political affairs, and Mary Beth Hart, director, grassroots services, of United's grassroots partner BiPAC. These political authorities will offer tips for making you a better advocate, with insights into the unique makeup of the 113th Congress and strategies for effectively sharing your business’ message with Congress. Additionally, hear ways to follow up after your meetings to make Washington work for you! 

Register now for this free webinar to make the most of every top-level meeting on Capitol Hill. All sessions will be recorded and accessible to all registered participants.

For more information about the August 27 webinar and The Washington Conference, call 202-303-3400.


What Industry Leaders Are Attending The Washington Conference? Check Out the Conference Attendees Roster Now

United’s Washington Conference always attracts the industry’s top executives and upcoming leaders, and this year is no different. Go online now to see the updated list of conference attendees and make plans for networking, business meetings or just catching up with friends in Washington, DC.

While perusing the attendee list, make sure your name and the names of your team are included – you don’t want to miss this year’s event. There’s still time to reserve your place at The Washington Conference. For more information call 202-303-3400.


Are Consumers Advocates for Your Brand? Watch United’s Marketing Conference Videos Now

Your consumers should do more than just be loyal to your brand; they can be champions for your products and help you reach new consumers to realize the greatest bang for your marketing dollar. That’s just one of many lessons from United’s blockbuster Marketing & Merchandising Conference. Those who attended the Chicago event in June are calling it “phenomenal” and “fantastic.”

Now you can experience the conference presentations designed to take your marketing and merchandising programs to the next level. With new video on demand, you and your team can see all seven powerful presentations from globally renowned marketing experts in product branding, advertising, retail merchandising, social marketing, consumer insights, package design, and inbound marketing.

Watch a short preview of these powerful presentations online now.

These videos can enlighten and inspire you and your team to boost the performance of your marketing and merchandising programs:

1. The 22 Immutable Laws of Branding
Legendary brand strategist Al Ries shares essential insights on branding for companies, categories, and products.

2. Building Brand Awareness/Purchase Intent with the Consumer
Learn how food companies can build brand awareness before consumers even come into a retail store.

3. Product Design and Packaging to Create Brand Recognition
With thousands of competing products, how does product design maximize brand recognition?

4. The Eataly Experience: Passion for Food
Using the shopping experience to drive retail innovation forward.

5. Point of Sale and In-Store Merchandising to Drive Brand Purchase
How can display design tell the story about the food consumers buy and eat?

6. Consumer Engagement Strategies
How to ensure consumer pull-through of your branded produce at retail.

7. Engaging the Consumer Post Purchase to Drive Repeat Demand
Attract and cultivate the most qualified buyers using inbound marketing strategies.

Visit for complete descriptions of the presentations and start boosting your marketing and merchandising programs today. For more information, please contact John Toner at 202-303-3424.


United Fresh Submits Comments to FDA Regarding Consumer Messaging Amendments to the Reportable Food Registry

United Fresh has submitted comments to FDA on the advance notice of proposed rulemaking regarding Food Safety Modernization Act (FSMA)-mandated requirements for consumer-targeted messaging related to the Reportable Food Registry. In its comments, United addresses several questions raised by FDA, and advises FDA that additional messaging requirements could cause confusion among companies submitting such messaging, as well as retailers required to display such messaging. Further, the messaging could be confusing to consumers, and incur unnecessary costs for all involved.

“If a company agrees to a voluntary or mandatory recall that FDA classifies as Class I of a food that was sold or otherwise provided to consumers at retail points-of-sale, the company should be required to provide consumer-oriented information under the same conditions that they are currently required to provide a press release; i.e., when such notification provides consumers with information reasonably useful to determine whether they are in possession of adulterated food,” said United Fresh in its comments to FDA.

Read United’s entire comments to FDA here. For more on FSMA and United’s review of the proposed rules, visit  For more information, please contact Dr. David Gombas, 202-303-3400.

Register Today - Deadline to Sign-up for United Fresh Foundation Tip Murphy Legacy Golf Tournament Is August 29

Don’t miss the inaugural United Fresh Foundation Tip Murphy Legacy Golf Tournament, taking place Monday September 29, 2014 at the Oasis Golf Club in Loveland, OH. 

The deadline to register is Friday August 29. Registration is $350 per person or $1,400 per foursomeTournament fees includes lunch, 18 holes with cart, awards reception and contest holes including closest-to-the-pin and longest drive.

Participation in this fundraising event supports the United Fresh Foundation’s programs to increase children's access to fresh fruits and vegetables, a critical step in combating childhood obesity and launching a lifetime of healthy choices!  The Tournament will provide an opportunity to network with retail and industry colleagues while supporting a great cause that benefits the next generation of produce consumers.

To register or for more information, visit the United Fresh website or contact Andrew Marshall at 202-303-3407.


Expanding Sales for Fresh-Cut Produce? See the Summer Issue of the Fresh-Cut Newsletter

The Fresh-Cut Processor Super Session in Chicago at United Fresh 2014 revolved around one question – where are the new sales opportunities for fresh-cut? In the summer issue of the Fresh-Cut Newsletter, read what industry experts say are the next opportunities for expanding fresh-cut business. Plus, see how fresh-cut can provide solutions to school nutrition directors looking to add fresh produce to their menus.

The summer issue of the Fresh-Cut Newsletter is available for download now. We invite you to review the newsletter and reach out to fellow United fresh-cut operators who serve on the Fresh-Cut Board with your ideas or comments.


New Member Welcome

Each week, United Fresh welcomes its newest partners in building a stronger produce industry.

  • National Wooden Pallet & Container Association, Alexandria, VA
  • CMS Technology, Inc., Danbury, CT
United Fresh thanks all current members for their dedication to the association and the produce industry. Please let us know whenever we can be of service to you.  For more details about the benefits of membership, please contact Miriam Wolk at 202-303-3410.
Upcoming United Fresh Events

Join us for events designed to grow your business:

The Washington Conference Webinar Series: What Congress Needs to Know About Your Business - Preparing for your March on Washington
Aug 21, 2014 (2pm - 3pm US/Eastern)  

The Washington Conference 2014
Sep 8-10, Hyatt Regency Washington on Capitol Hill, Washington, DC

Produce Inspection Training Program
Sep 22-26, USDA SCI Training & Development Center, Fredericksburg, VA

United Fresh Foundation Tip Murphy Legacy Golf Tournament
Sep 29, Oasis Golf Club, Loveland, OH