August 14, 2014
In Today's Issue:
Rep. Mike Conaway of Texas to Headline United FreshPAC Dinner

Rep. Mike Conaway, R-TX, a member of the House Agriculture Committee, will join United members for the United FreshPAC Reception & Dinner, September 9 at The Capitol Hill Club, one of Washington, DC’s most impressive destinations. Rep. Conaway is highly anticipated to be named chairman of the House Agriculture Committee in the next Congress. It is vitally important that our industry takes this opportunity to show him the significance of the fresh fruit and vegetable industry throughout the country. He will share an insider’s look at what is currently happening on Capitol Hill and what’s in store for the 2014 election just a short few weeks after the dinner.

The National Republican Club of Capitol Hill, better known as The Capitol Hill Club is one of the premier gathering spots in Washington. From presidents and vice presidents all the way to senators, representatives and government officials, you will experience one of their favorite places to dine and discuss the day’s political agenda.

The United FreshPAC dinner offers attendees networking opportunities with every segment of the produce industry, all at one relaxing and fun social event. Enjoy the company of your fellow industry leaders by supporting the critical role the United FreshPAC plays in building strategic relationships with friends in Congress.

 All of United FreshPAC proceeds from the dinner will support members of Congress and candidates who support the fresh fruit and vegetable industry on issues important to United Fresh members.

For more information, please contact Angela Tiwari at 202-303-3400.


“Retreat Is Not an Option” Is Message from Mission: Readiness’ Admiral James Barnett at The Washington Policy Conference

Armed with a message targeting our nation’s childhood obesity epidemic, Admiral James Barnett of Mission: Readiness will present his keynote address at the September 9 General Session Luncheon of The Washington Conference. Adm. Barnett and many other retired military leaders who are members of Mission: Readiness will converge on Capitol Hill the week of United’s conference to underscore the importance of healthful nutrition for our nation’s kids.

That week, the group plans to release a national report titled Retreat Is Not an Option, along with several state-level reports targeting lawmakers who can play a pivotal role in the school nutrition discussion.

“The retired generals and admirals of Mission: Readiness strongly believe that our childhood obesity crisis is a threat to national security,” said Dr. Lorelei DiSogra, vice president, nutrition & health. “We look forward to hearing from Adm. Barnett as he and his fellow military leaders advocate for healthful nutrition policies for kids.”

Adm. Barnett will be joined by two other distinguished keynote speakers at the September 9 luncheon on the topic Why Fighting for Healthier School Meals Is So Important:

Eduardo Sanchez, M.D., Deputy Chief Medical Officer for the American Heart Association

Dr. Sanchez currently serves as Chair of the Partnership for Prevention Board of Directors and Chair of the National Commission on Prevention Priorities. He also chairs the Texas Public Health Coalition.
Otha Thornton, President, National PTA

Otha Thornton is a retired United States Army Lieutenant Colonel and his last two assignments were with the White House Communications Agency and United States Forces-Iraq in Baghdad. Thornton earned the Bronze Star Medal for exceptional performance in combat operations during Operation Iraqi Freedom 2009-2010.

Register now for The Washington Conference, join us for this timely luncheon session and be part of the most powerful produce industry event of the year. For more information, contact Angela Tiwari at 202-303-3416.

What Can the Explosive Growth of Greek Yogurt Teach You About Produce Marketing?
Watch United’s Marketing Conference Videos Now

What critical lessons can we learn from brand introductions for Greek yogurt? Or what simple branding strategy has made Apple’s products so successful? If you attended United’s Retail Produce Marketing & Merchandising Conference this past June, you’d know these valuable marketing precepts and dozens more.

Now you can experience the marketing and merchandising presentations that attendees have called “phenomenal” and “fantastic!”  With new video on demand, you and your team can see all seven powerful presentations from globally renowned marketing experts in product branding, advertising, retail merchandising, social marketing, consumer insights, package design, and inbound marketing.

"United's Marketing & Merchandising Conference was the best ever. Experienced speakers presented cutting-edge updates on how to go to market and the key components of brand management. An outstanding investment."
Keith Mathews, CEO
First Fruits Marketing of Washington

These presentations can enlighten and inspire you and your team to boost the performance of your marketing and merchandising programs. It’s incomparable and actionable marketing expertise focused exclusively for the fresh produce industry – and at an incredible value!

1. The 22 Immutable Laws of Branding
Legendary brand strategist Al Ries shares essential insights on branding for companies, categories, and products.
Al Ries
Chairman, Ries & Ries

2. Building Brand Awareness/Purchase Intent with the Consumer
Learn how food companies can build brand awareness before consumers even come into a retail store.
Buddy Ketchner
President, Sterling Rice Group

3. Product Design and Packaging to Create Brand Recognition
With thousands of competing products, how does product design maximize brand recognition?
Debbie Millman
President, Design Group, Sterling Brands

4. The Eataly Experience: Passion for Food
Using the shopping experience to drive retail innovation forward.
Jason Goldsmith
Beverage Director, Eataly Chicago

5. Point of Sale and In-Store Merchandising to Drive Brand Purchase
How can display design tell the story about the food consumers buy and eat?
Christopher Studach
Creative Director, King Retail Solutions        

6. Consumer Engagement Strategies
How to ensure consumer pull-through of your branded produce at retail.
Scott Broberg
Senior Vice President, Fast Horse

7. Engaging the Consumer Post Purchase to Drive Repeat Demand
Attract and cultivate the most qualified buyers using inbound marketing strategies.
Dan Tyre
Sales Director, HubSpot, Inc.

Put these powerful presentations to work today for your marketing programs.  
Get the complete conference video package now for $295 – members / $495 – non-members!

Visit for complete descriptions of the presentations and start boosting your marketing and merchandising programs today. For more information, please contact John Toner at 202-303-3424.


Hear Insights on the Impact of Hispanic Voters and Consumers – The Reshaping of America

The Hispanic population in America is growing and will change the political landscape, reshaping national policies and programs forever. During this educational session titled The Reshaping of America at The Washington Conference, look at how future population trends will affect our industry and our country.  

United Fresh is pleased to announce that Mark Lopez, Director of Hispanic Research, Pew Hispanic Project, as a featured speaker during this important educational session. Lopez studies the attitudes and opinions of Latinos, Hispanic views of identity, the political engagement of Latinos in the nation’s elections, and Latino youth. 

Register now for The Washington Conference. For more information, contact Angela Tiwari at 202-303-3400.


What Does Congress Need to Know About Your Business? Make Your Voice Heard on Capitol Hill. Register for United’s Webinar August 21

With so many members of congress representing urban, non-agricultural districts, it’s no wonder that most lawmakers probably don’t understand the issues facing the produce industry. Learn strategies for making sure lawmakers understand the significance of your business for their districts and the nation’s economy during the next installment of the annual Washington Conference Webinar Series: What Congress Needs to Know About Your Business - Preparing for your March on Washington, August 21at 2 p.m. EDT / 11 a.m. PDT. Registration is free for United members and $50 for non-members. Participate in the webinar series to hear from the Washington experts to get ready for The Washington Conference to learn grassroots messaging strategies and what to expect during meetings on Capitol Hill this September. 

While signing up for the webinar, be sure to register for The Washington Conference, the only event where the produce industry's most prominent and influential executives connect with each other and key members of Congress for strategic face-to-face dialogue. Join your colleagues in Washington and share your real-world experiences of how the political landscape is impacting your business and the broader produce industry.


United Fresh Executive Committee Meets in Pennsylvania

United's Executive Committee poses for a photo during meetings at The Four Seasons Family of Companies.

United’s Executive Committee visited the Leola Produce Auction during meetings in Pennsylvania.

Chairman Ron Carkoski hosted the summer meeting of the United Fresh Executive Committee last week at the Four Seasons Family of Companies headquarters in Ephrata, PA.  The committee met to discuss ways to continue increasing value to member companies, including the new Rising Leaders Seminar at this year’s Washington Conference, and new programs on tap for 2015. 

Following the committee’s meeting at Four Seasons headquarters, the group visited the Leola Produce Auction, featuring a variety of produce grown mostly by Amish and Mennonite farmers in Lancaster, PA. During the meeting, the group discussed ways to enhance food safety education and training in Good Agricultural Practices for small producers.


Consumer Trends Update? See the Summer Issue of the Grower-Shipper Newsletter

Learn what your Grower-Shipper Board is working on and see presentations from the Super Session on consumer trends in Chicago – just two of the topics in the summer issue of the Grower-Shipper newsletter. Plus, see that our friends at the Wholesaler-Distributor Board are doing to learn from “disasters” in their operations.

The summer issue of the Grower-Shipper newsletter is available for download now. We invite you to review the newsletter and reach out to fellow United grower-shippers who serve on the Grower-Shipper Board with your ideas or comments.


Chairman’s Roundtable Thanks 2014 Supporters

The Chairman's Roundtable provides extra support for programs in government relations, food safety, nutrition policy and other areas to help grow the produce industry. We are pleased to recognize the following companies who have committed to the 2014 Chairman’s Roundtable:

  • Syngenta
  • The Little Potato Company

The Chairman's Roundtable is an opportunity for United Fresh member companies to contribute above and beyond their basic dues. Roundtable members are industry leaders who set the pace in building United Fresh's strength in areas that do not generate their own revenue. Members of Chairman's Roundtable enjoy special recognition throughout the year for their support.  For more information on the Chairman’s Roundtable, please contact Senior Director of Membership Miriam Wolk at 202-303-3410.


New Member Welcome

Each week, United Fresh welcomes its newest partners in building a stronger produce industry.

  • Direct Advantage, LLC., Columbia, SC
  • Sid Wainer and Son, New Bedford, MA
  • Sonoco Protective Solutions, Beecher, IL
  • The Little Potato Company, Edmonton, Canada

United Fresh thanks all current members for their dedication to the association and the produce industry. Please let us know whenever we can be of service to you.  For more details about the benefits of membership, please contact Miriam Wolk at 202-303-3410.


Upcoming United Fresh Events

Join us for events designed to grow your business:

The Washington Conference Webinar Series: What Congress Needs to Know About Your Business - Preparing for your March on Washington
Aug 21, 2014 (2pm - 3pm US/Eastern)  

The Washington Conference 2014
Sep 8-10, Hyatt Regency Washington on Capitol Hill, Washington, DC

Produce Inspection Training Program
Sep 22-26, USDA SCI Training & Development Center, Fredericksburg, VA

United Fresh Foundation Tip Murphy Legacy Golf Tournament
Sep 29, Oasis Golf Club, Loveland, OH