August 7, 2014
In Today's Issue:
Hear from National Authorities on School Nutrition at The Washington Conference


For the upcoming Washington Conference, United Fresh is proud to announce a distinguished panel of expert speakers who have led advocacy for child nutrition. Speaking at the September 9 General Session Luncheon on the topic Why Fighting for Healthier School Meals Is So Important  are:

James A. “Jamie” Barnett, Jr., Rear Admiral, U.S. Navy (Retired), Mission: Readiness
Admiral Barnett is a member of Mission: Readiness, the nonpartisan, nonprofit national security organization led by hundreds of retired generals and admirals calling for smart investments in America’s children.  The organization has been outspoken about the nation’s childhood obesity crisis and its impact on national security. Admiral Barnett is a partner in the law firm of Venable LLP, where he co-chairs its Telecommunications Group and specializes in cybersecurity practice. Prior to that, he was the Senior Vice President of National Security Policy for the Potomac Institute for Policy Studies, a science and technology policy think tank in the Washington, D.C., area.

Eduardo Sanchez, M.D., Deputy Chief Medical Officer for the American Heart Association
Dr. Sanchez currently serves as Chair of the Partnership for Prevention Board of Directors and Chair of the National Commission on Prevention Priorities. He also chairs the Texas Public Health Coalition. From 2008 to 2012, he served as chair of the Advisory Committee to the Director of the Centers for Disease Control and Prevention (CDC).  He serves on the newly formed Institute of Medicine’s Roundtable on Obesity Solutions. 

Otha Thornton, President, National PTA
Otha Thornton is a retired United States Army Lieutenant Colonel and his last two assignments were with the White House Communications Agency and United States Forces-Iraq in Baghdad. Thornton earned the Bronze Star Medal for exceptional performance in combat operations during Operation Iraqi Freedom 2009-2010. Previously, Thornton served on National PTA's Board of Directors, Legislative Committee, Membership Committee, and Executive Search Committee. During his time with Georgia PTA, Otha served on the Board of Directors as legislative chair and as an Advisory Group member for Georgia's Partnership for Excellence in Education.

“We are thrilled to have these all-star advocates of nutrition policy joining us for The Washington Conference. Their insights and passion for advancing child nutrition will be part of the message we take to Capitol Hill,” said Lorelei DiSogra, vice president, nutrition & health.

Register now for The Washington Conference to be part of this inspiring event. For more information, contact Angela Tiwari at 202-303-3416.  

 

Bring Top Marketing Expertise to Your Desktop with United’s Marketing Conference Videos


Couldn’t attend United’s Retail Produce Marketing & Merchandising Conference in Chicago?  Now you can!  With new video on demand, see all seven powerful presentations from globally renowned marketing experts! United’s marketing conference brought together the produce industry’s top marketers with leading-edge experts in product branding, advertising, retail merchandising, social marketing, consumer insights, package design, and inbound marketing.

“United’s conference on produce marketing and branding was phenomenal, with technical content that was informative, interesting and led by an extraordinarily credible group of presenters. Loved it!” said Marty Cunningham, business development executive, Global Bloom.

These seven powerful presentations can enlighten and inspire you and your team to boost the performance of your marketing and merchandising programs. It’s incomparable and actionable marketing expertise focused exclusively for the fresh produce industry – and at an incredible value!

1. The 22 Immutable Laws of Branding
Legendary brand strategist Al Ries shares essential insights on branding for companies, categories, and products.
Al Ries
Chairman, Ries & Ries

2. Building Brand Awareness/Purchase Intent with the Consumer
Learn how food companies can build brand awareness before consumers even come into a retail store.
Buddy Ketchner
President, Sterling Rice Group

3. Product Design and Packaging to Create Brand Recognition
With thousands of competing products, how does product design maximize brand recognition?
Debbie Millman
President, Design Group, Sterling Brands

4. The Eataly Experience: Passion for Food
Using the shopping experience to drive retail innovation forward.
Jason Goldsmith
Beverage Director, Eataly Chicago

5. Point of Sale and In-Store Merchandising to Drive Brand Purchase
How can display design tell the story about the food consumers buy and eat?
Christopher Studach
Creative Director, King Retail Solutions        

6. Consumer Engagement Strategies
How to ensure consumer pull-through of your branded produce at retail.
Scott Broberg
Senior Vice President, Fast Horse

7. Engaging the Consumer Post Purchase to Drive Repeat Demand
Attract and cultivate the most qualified buyers using inbound marketing strategies.
Dan Tyre
Sales Director, HubSpot, Inc.

Put these powerful presentations to work today for your marketing programs.  
Get the complete conference video package now for $295 – members / $495 – non-members!

Visit www.UnitedFresh.org/marketing for complete descriptions of the presentations and start enhancing your marketing and merchandising programs today.  For more information, please contact John Toner at 202-303-3424.

United Fresh Joins Let’s Move! Allies for White House Strategy Meeting
Let’s Move Salad Bars to Schools Team at White House. Mara Fleishman, Chef Ann Foundation (left); Andrew Marshall, United Fresh; Sam Kass, the White House; Diane Harris, Centers for Disease Control and Prevention; and Lorelei DiSogra, United Fresh.

Last week the White House hosted a Let’s Move! summit, bringing together federal and private sector partners from the ten Let’s Move! sub-initiatives, including Let’s Move Salad Bars to Schools (LMSB2S).  United Fresh’s Dr. Lorelei DiSogra, vice president, nutrition & health, and Andrew Marshall, grass roots and policy manager, along with Dr. Diane Harris, federal lead for LMSB2S, Centers for Disease Control and Prevention (CDC), and Mara Fleishman, executive director, The Chef Ann Foundation, participated in the Let’s Move! meeting to discuss priorities and strategies for 2014 and beyond. LMSB2S shared results of the campaign and a recent evaluation survey at a breakout session, noting:

  • Salad bars have been donated to 3500 schools nationwide benefiting almost 2 million students each day.
  • More than $8 million has been contributed by private sector companies and Foundations.  
  • Salad bars increase students access to fresh fruits and vegetables, increase participation in school lunch program and are very popular with school officials, students and families.
  • Salad bars reduce plate waste
  • 94 percent of donated salad bars are in use; 74 percent are used daily  
  • Currently, 483 schools are on the LMSB2S waiting list
  • Tulane University is conducting a comprehensive evaluation of salad bars in New Orleans schools with a grant from the CDC.
Let’s Move! will celebrate its 5th Anniversary in February 2015. To mark the anniversary, LMBS2S’s goal is to contribute salad bars to as many of the schools on the waiting list as possible. United Fresh members are encouraged to help us meet that goal. If you are interested in supporting LMSB2S, please contact Andrew Marshall at amarshall@unitedfresh.org.  For more information about LMSB2S, schools on the waiting list and plans for the 5th anniversary, please contact either Lorelei DiSogra or Andrew Marshall.  

 

United Fresh Participates in White House Discussion on Immigration Options


United Fresh participated in a meeting with top-level White House staff about potential action from the president on immigration reform.  The meeting was held in the Executive Mansion last week and was also attended by other agriculture sectors with a crucial stake in immigration policy.

Agriculture representatives were briefed members of the White House Office of Domestic Policy on the current status of the Obama Administration’s deliberations about what actions are within the president’s legal authority.  President Obama is expected to receive recommendations by the end of the summer from the Department of Justice and the Department of Homeland Security on the parameters of what he can legally do, with specific policy initiatives from the president expected soon after that.

“The President’s staff sought our input about what are some of the biggest problems that our sectors are facing.  We emphasized that we are facing chronic labor shortages because of the extreme difficulty in finding skilled workers or in retaining workers, sometimes due to excessive law enforcement,” said Julie Manes, United Fresh’s director of government relations, who attended the meeting.  “We were very clear that it is critical that the president be aware that there are unique considerations that agriculture has to deal with and so blanket initiatives may not be as helpful to agriculture as might be intended.  It is essential that any initiatives that are relevant to agriculture are written with that in mind.”

United Fresh continues to work with industry colleagues and with the White House on developing initiatives to provide relief for the produce industry.  Furthermore, United Fresh also is continuing to push congressional leaders for action on immigration reform to provide the long-term, fundamental changes to immigration and ag labor policies that are critical to the industry.

For more information, please contact Robert Guenther at 202-303-3400.

 

Be Prepared to Make Your Voice Heard on Capitol Hill. Register for the “Congress 101” Webinar August 14


Learn strategies for making sure lawmakers get your message during the next installment of the annual Washington Conference Webinar Series: Capitol Hill 101, August 14 at 2 p.m. EDT / 11 a.m. PDT. Registration is free for United members and $50 for non-members. Participate in the webinar series to hear from the Washington experts to get ready for The Washington Conference to learn about grassroots and what to expect when they have meetings on Capitol Hill this September. 


While signing up for the webinar, be sure to register for The Washington Conference, the only event where the produce industry's most prominent and influential executives connect with each other and key members of Congress for strategic face-to-face dialogue. Join your colleagues in Washington and share your real-world experiences of how the political landscape is impacting your business and the broader produce industry.

 

Leadership Expert Mark Sanborn to Keynote Rising Leaders Seminar


Bestselling leadership author Mark Sanborn will present the keynote address at United’s Rising Leaders Seminar, in conjunction with The Washington Conference, September 8 – 10. Sanborn is the president of Sanborn & Associates, an idea studio dedicated to developing leaders in business and in life.

As a noted leadership authority, Sanborn shows how each of us can be a leader in our daily lives and make a positive difference, whatever our title or position. In his latest book, You Don't Need a Title to Be a Leader: How Anyone, Anywhere, Can Make a Positive Difference, Sanborn says, “The simple fact of having a title won’t make you a leader. I’ve found that everyone has the opportunity to lead, every day. Anyone at any level can learn to be a leader and help to shape or influence the world around them.”

Principles of Sanborn’s leadership development include:

  • Acting with purpose rather than getting bogged down by mindless activity
  • Caring about and listening to others
  • Looking for ways to encourage the contributions and development of others rather than focusing solely on personal achievements
  • Creating a legacy of accomplishment and contribution in everything they do
Candidates who wish to attend the Rising Leaders Seminar to hear Sanborn’s inspiring address can still submit a brief application. There is no cost to attend, however, participants are required to register for The Washington Conference to participate. Space in the program is limited, so applicants should register soon.

To register or for more information, visit The Washington Conference website, or contact Angela Tiwari, political affairs manager, at atiwari@unitedfresh.org.

 

Bob Antle Passes Away


Bob Antle, Co-Chairman of the Board for Tanimura & Antle, passed away August 3 at the age of 78.

Bob Antle was born in Salinas, California in 1935. He joined his father and grandfather in the family's lettuce harvest business in 1949. The business eventually formed a partnership with the Tanimura family that led to the launch of Tanimura & Antle, Inc.

“The produce industry is stronger today because of the leadership and many contributions of Bob Antle,” said Tom Stenzel, United president and CEO. “Our thoughts and prayers are with the Antle family during this time.”

Bob is survived by his wife Sue, children Rick, Karen, Kathy and Mike, 17 grandchildren and one great grandchild.

 

See Updates on Wholesaler-Distributor and Retail-Foodservice Market Segment Board Activities


The Summer 2014 newsletters for the Wholesaler-Distributor and Retail-Foodservice Market Segment Boards are posted on the United Fresh website. See updates on Segment Board activities and recaps from Chicago presentations. Topics include a preview of the new Wholesaler-Distributor Benchmarking Report, Approaches to Hourly Employee Performance
Evaluation, and Local Movement Opportunities and Challenges.

Download the Wholesaler-Distributor newsletter and the Retail-Foodservice newsletter on the United website. Watch for summer issue newsletters for the Grower-Shippers and Fresh-Cut Processors market segments soon.

 

United Volunteer Leaders Share Excitement for Washington Conference in Lip Sync Video


The Washington Conference is just one month away, and several United Board Members and other volunteer leaders are showing their enthusiasm on a new music video posted on United’s website. Calling themselves the “United Fresh Rhythm Committee,” and featuring United Chairman Ron Carkoski, these volunteer leaders showed off their lip sync and dancing talents to the tune “Ain’t No Stopping Us Now,” a 1979 R&B tune.

Watch the video, catch the spirit and register to join industry colleagues at The Washington Conference, September 8 – 10.

 

Upcoming United Fresh Events

Join us for events designed to grow your business:

The Washington Conference Webinar Series: Capitol Hill 101 - Washington Conference First Time Attendee
Aug 14, 2014 (2pm - 3pm US/Eastern) 

The Washington Conference Webinar Series: What Congress Needs to Know About Your Business - Preparing for your March on Washington
Aug 21, 2014 (2pm - 3pm US/Eastern) 

The Washington Conference 2014
Sep 8-10, Hyatt Regency Washington on Capitol Hill, Washington, DC

Produce Inspection Training Program
Sep 22-26, USDA SCI Training & Development Center, Fredericksburg, VA

United Fresh Foundation Tip Murphy Legacy Golf Tournament
Sep 29, Oasis Golf Club, Loveland, OH

 



 
 
 


 

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