April 8, 2010

In Today's Issue:

United Fresh Announces Nominees for Board Officers and Directors

Incoming United Fresh Chairman Steffanie Smith and United Fresh Chairman-Elect Reggie Griffin.

Congratulations to Steffanie Smith, CEO of River Point Farms LLC, Hermiston, OR, who is nominated to begin service as United Fresh Chairman of the Board at the upcoming United Fresh 2010 convention in Las Vegas. Steffanie was named CEO of River Point Farms in October 2007 after serving as president of the Deli/Prepared Foods Division of Taylor Farms, one of the largest fresh-cut vegetable suppliers to the foodservice industry. Prior to that she served as president of Pacific Pre-cut Produce for 10 years before it was acquired by Taylor Farms in August 2005.

Congratulations also to Reggie Griffin, corporate vice president, produce and floral merchandising and procurement, The Kroger Company, Cincinnati, OH, who is nominated to serve as Chairman-Elect, and become Chairman in April 2011. Reggie began his career at Kroger in 1969, working part-time as a produce clerk and bagger while attending college. He joined the company’s management training program in 1972, and since moved upward in responsibility in produce, merchandising, and operations during posts in Paris and Memphis, TN, Murray, KY, Houston, Corpus Christi and Dallas, TX and Los Angeles before becoming corporate director of produce & floral in the Cincinnati headquarters office in 1999, and vice president in 2001.

United Fresh officers for 2010-2011 will also include Immediate Past Chairman Jim Lemke, C.H. Robinson Worldwide and Secretary-Treasurer Mike Cavallero, Dole Food Company.

In addition to officer appointments, 11 industry leaders have been nominated to join the Board:

Market Board/Council Seats:

  • Will Steele, President and CEO, Frontera Produce LTD, Edinburg, TX, is nominated to serve as Vice Chairman of the Grower-Shipper Board.
  • Ron Carkoski, President and CEO, Four Seasons Produce, Inc., Ephrata, PA, is nominated to serve as Vice Chairman of the Wholesaler-Distributor Board.
  • Randy Scott, Category Manager, Food Lion LLC, Salisbury, NC, is nominated to serve as Vice Chairman of the Retail-Foodservice Board.
  • Walter Ram, Vice President Food Safety, The Giumarra Companies, Nogales, AZ, is nominated to serve as Chairman of the Food Safety & Technology Council.

At Large Members:

  • Dan’l Mackey Almy, DMA Solutions Inc., Irving, TX
  • Paddy Callaghan, Nature’s Best, Drogheda, County Louth, Ireland
  • Emily Fragoso, Coast Produce Company, Los Angeles, CA
  • Roger Pepperl, Stemilt Growers Inc., Wenatchee, WA
  • Ivan Tarriba, Farmer's Best International, Culiacán, Sinaloa, Mexico
  • Bruce Peterson, Peterson Insights, Bentonville, AR
  • Greg Wohlleb, Bunzl Distribution Inc., Louisville, KY

"I'd like to congratulate all these individuals on their nominations and look forward to working together to advance our great industry," said United Fresh President and CEO Tom Stenzel. "I'd also like to especially thank our Immediate Past Chairman Tom Lovelace, McEntire Produce, for his service on the Board for many years and for a great job chairing the Board Development/Nominating Committee this year."

For detailed background information about all of the Board nominations, please click here.

United Fresh Announces 2010-2011 Market Segment Board Leadership


More than thirty leaders throughout all segments of the fresh produce industry have been nominated to serve on United Fresh Market Segment Boards. Chairman of the Board Development Committee Tom Lovelace, McEntire Produce, announced today the new slate of candidates who will take office at the United Fresh 2010 convention in Las Vegas. The new board members will be formally introduced at each board’s Super Session on April 22, when they will start their new, two-year terms.

Each Market Segment Board has approximately 20 members predominately representing companies and suppliers from their respective business sectors. The boards are empowered to identify, discuss and advance issues of importance within their market sector to ensure United Fresh is meeting specific business needs, addressing critical issues and implementing programs that deliver member value to each market segment. The four Market Segment Boards include: Fresh-Cut Processor Board, Grower-Shipper Board, Retail and Foodservice Board, and the Wholesaler-Distributor Board. 

"The volunteer leadership that United Fresh gleans from the Market Segment Boards enables us to speak directly to each United Fresh member," said Tom Stenzel, United Fresh president and CEO. "These boards tap into the talents and expertise of each leader to ensure that the needs of the broader market sector are being met."

Nominees for the 2010-2011 United Fresh Market Segment Boards are:

Grower-Shipper Board: Tom Deardorff, Deardorff Family Farms, Oxnard, CA, Jim Gerecke, Desert Glory, LTD, San Antonio, TX, Phil Herbig, WES Pak Sales, Inc., Dinuba, CA, David Hille, Cabbage, Inc., Westlake, OH, Cindy Jewell, California Giant Berry Farms, Inc., Watsonville, CA, David Mixon, Seald-Sweet, LLC/Uni-Veg Group, Vero Beach, FL, Gordon Robertson, Sun World International, LLC, Bakersfield, CA, Andrew Schwartz, Rosemont Farms Corporation, Boca Raton, FL, Kevin Searle, GPOD of Idaho, Shelley, ID, Kaari Stannard, New York Apple Sales, Inc., Castleton On Hudson, NY

Fresh-Cut Processor Board: Minos Athanassiadis, Fresh Link Group, Agoura, CA, Garth Borman, Taylor Farms, Inc., Tracy, CA, Ray Griffin, FoodSource, Monterey, CA, Ali Leon, Ready Pac Foods, Inc., Irwindale, CA, Carter McEntire, McEntire Produce, Columbia, SC, Steve Robinson, Dole Fresh Vegetables, Inc., Monterey, CA, John Schaefer, Gold Coast Packing Company, Inc., Santa Maria, CA, Jim Zarndt, Monsanto, Oxnard, CA.

Wholesaler-Distributor Board: Scott Dennis, Albert’s Organics, Bridgeport, NJ, Matt Fritz, The Sanson Co., Cleveland, OH, Jim Hannigan, J&J Distributing Co., Saint Paul, MN, Bob Kirch, Caito Foods Service, Inc., Indianapolis, IN, Joe Klare, Castellini Company, LLC, Newport, KY, Joe Murphy, Fresh Horizons Procurement, Denver, NC, Michael Muzyk, Baldor Specialty Foods, Inc., Bronx, NY, Mark Shaw, Markon, Inc., Salinas, CA, Lisa Strube, Strube Celery & Vegetable Company, Chicago, IL

Retail-Foodservice Board: Tim Culhane, Brennan’s Farm Market, Inc., Brookfield, WI, Ken Fittz, Burger King Corporation, Miami, FL, Andrew Kesler, Jack in the Box, Inc., San Diego, CA, Sean Picquelle, Taco Bell, Irvine, CA, Scott Sargent, Chick-fil-A, Inc., Atlanta, GA, Ed Thompson, Avendra, LLC, Rockville, MD, Max Yeater, Pro*Act, LLC, Monterey, CA

The following current members will continue service on the Grower-Shipper Board:
Rick Alcocer, Duda Farm Fresh Foods, Inc.; Mitch Ardantz, Bonipak Produce Company; Parker Booth, Organic Alliance, Salinas, CA; Fried De Schouwer, Greenhouse Produce Company, LLC; Jose Garcia, Rene Produce; Don Held, The Produce Exchange; Frank Maconachy, Ramsay Highlander; Keith Mathews, First Fruits Marketing of Washington; and Dana Thomas, Index Fresh of California.

The following current members will continue service on the Fresh-Cut Processor Board: Wilco Fauth, Food Technology Noord-Oost Nederland; Tony Freytag, Crunch Pak Sliced Apples; Phil Gruszka, Grimmway Enterprises; Joe Huston, Fresh Express; Steven Karr, Pride Pak Canada, Ltd.; David Masser, Keystone Potato Products; Marylou Owen, G.O. Fresh; Sam Robson, One Harvest; David Russell, Del Monte Fresh Produce, N.A.; and David Stanton, NatureWorks LLC.

The following current members will continue service on the Wholesaler-Distributor Board: Todd Bernitt, C. H. Robinson Worldwide, Inc.; Dave Breen, United Fruit & Produce Co., Inc.; Joe Corsaro, Indianapolis Fruit Company, Inc.; Harris Cutler, Race West Company; Scott Danner, Liberty Fruit Co., Inc.; Patrick Davis, North American Perishable Agricultural Receivers; Vince Ferachi, Capitol City Produce; Jim Leimkuhler, Progressive Produce Corporation; and Bruce Rubin, The Tom Lange Company, Inc.

The following current members will continue service on the Retail-Foodservice Board:
Dan Bates, W. Newell & Co.; Ronnie DeLaCruz, DeLaCruz Consulting & Training;
Troy Edwards, FreshPoint Tomato; Raul Gallegos, Bristol Farms; Craig Ignatz, Giant Eagle Markets, Inc.; Stacey Larson, One Media Group; Steve Lutz, Perishables Group Susan Reimer-Sifford, Darden; Kevin Ryan, Intl. Corporate Chefs Association; and Mark Walden, Brookshire Grocery Company.

Additionally, as announced last week, the following members will assume new leadership roles on the market segment boards, including Fred Williamson, Andrew & Williamson Fresh Produce, Chairman of the Grower-Shipper Board and Vice Chairman Will Steele, Frontera Produce LTD.  Brendan Comito, Capital City Fruit Company, Inc., ascends to Chairman of the Wholesaler-Distributor Board, along with Vice Chairman Ron Carkoski, Four Seasons Produce, and McDonald’s Corporation’s Mitch Smith will become the Chairman of the Retail-Foodservice Board, joined by Vice Chairman Randy Scott, Food Lion LLC.

Leaders from USDA, Industry Headline Sustainability Conference

The United Fresh Foundation's Center for Global Produce Sustainability will host an exploration of the increasingly important topic of sustainability in the produce industry on Friday, April 23, immediately following the United Fresh 2010 convention and expo in Las Vegas. The Global Conference on Produce Sustainability will provide attendees first with a baseline definition of sustainability, then with a comprehensive understanding of how this important issue is affecting the produce industry, and finally an explanation of how attendees can use advances in sustainable practices to increase the profitability of their businesses.

"The issue of sustainability has become a key topic for many retailers and consumers alike and has begun to draw increased media attention," said Rob Neenan, vice president of environmental affairs and sustainability for United Fresh. "While some in the industry are developing their own sustainability programs, many firms remain uncertain as to what it means to be sustainable, how sustainability can be measured and how implementing a sustainability program may add tangible value to their business. The purpose of this conference is to address those questions, to provide examples of companies that are successfully pursuing sustainable practices and to explore how these practices can lead to higher profits."

Highlights of the Friday conference include presentations from:

  • USDA Under Secretary for Research, Education and Economics, Dr. Molly Jahn. Dr. Jahn will discuss the increasing attention that USDA is focusing on environmental issues, including sustainability.
  • Dr.  Jeff Dlott, president of SureHarvest. Dr. Dlott has been working with growers and processors for many years regarding sustainability issues and will share his experiences as to why sustainability matters and why United's members should consider focusing on this issue in the future.
  • Deverl Maserang, vice president of North American product supply and logistics for Chiquita Fresh. Maserang will explore Chiquita's ongoing global sustainability programs and how they have benefitted the corporate financial bottom line.

     Additional sessions and speakers include:

  • The Potential Role of Metrics in Measuring Sustainability, moderated by Neenan and featuring panelists Hal Hamilton, co-director of Sustainable Food Lab, Hank Giclas, senior vice president of strategic planning, science and technology with Western Growers and John Keeling, president of the National Potato Council
  • Sustainability on the Farm, moderated by Naturipe Executive Vice President of Marketing Robert Verloop and featuring Stemilt Growers Marketing Director Roger Pepperl and Bob Meek, CEO of Wada Farms Marketing Group
  • Sustainability in Fresh-Cut Processing, moderated by Neenan and featuring panelists Nikki Rodoni, sustainability coordinator for Gills Onions, LLC, and Tony Freytag, director of marketing for Crunch Pak Sliced Apples
  • Sustainability in Transportation/Distribution, and Warehousing, moderated by Verloop and featuring C.H. Robinson Worldwide General Manager Gary York, Sysco Corporation Quality Assurance’s Saul Morales, and Brady Matoian, CEO of OK Produce
  • Sustainability in Packaging, moderated by Neenan and featuring Shannon Boase, president and founder of Earthcycle Packaging, Bunzl, Inc.'s Greg Wohlleb, and David Stanton, head of North America retail for NatureWorks, LLC.
  • Consumer Perspectives: Results of United Fresh Issues Scan 2010, moderated and led by United Fresh Vice President of Communications Ray Gilmer

"Attendees to the conference will have the opportunity to hear from some of the leading experts regarding agricultural sustainability and gain insight in to why sustainability matters and how sustainability can be accurately measured and fairly reported to stakeholders," continued Neenan.

For a full list of conference speakers or more information on the conference, please contact Neenan at 202-303-3400, ext. 427, and for more information on United Fresh 2010, please click here or call 202-303-3400.

Top Produce Managers to Share Insights During United Fresh TV

A panel of the industry's most successful retail produce managers will share their insights during a live webcast from the expo floor at United Fresh 2010. "Winning Retail Strategies: Secrets of the Retail Manager Award Winners" will be broadcast via United's dedicated video website, www.UnitedFresh.TV, live Thursday, April 22, 4 p.m. ET / 1 p.m. PT, and will showcase the merchandising and promotional efforts, community outreach and in-depth consumer knowledge of this year's honorees in the Retail Produce Manager Awards Program, sponsored generously by Ready Pac Foods.

“These produce managers represent such a wide range of talents. backgrounds and innovative viewpoints on what makes retail produce sales tick," said United Fresh President and CEO Tom Stenzel. "UnitedFresh.TV will give industry members the opportunity to capitalize on their expertise, even if they can’t join us at United Fresh 2010 in Las Vegas."

Hosted by the Florida Tomato Exchange, the auditor training workshop is the first of its kind, and the only scheduled to date. During the workshop, facilitators led discussion on the protocols’ four modules: Open Field Production, Harvest and Field Packing; Greenhouse; Packinghouse; and Repacking and Distribution.

Featured panelists during the live webcast will include:

Lynette DeClerck, Niemann Foods, Inc., Pana, IL – DeClerck and her team helped to launch Niemann Foods' signature line of Farmer’s Market Salsa.

Judy Gauthier, Buy-Low Foods, Athabasca, AB, Canada – A three-time winner of the Canadian Master Merchandiser Award of Merit, Gauthier oversees the delivery of fresh fruits and vegetables to area seniors.

Angela Hamilton, Al's Supermarkets, La Porte, IN – A natural talent combined with a formal education in art has enabled Angela Hamilton to build creative displays in her store, complete with banner signs, customer sampling and educational and nutritional content.

Lannie W. Kiser Jr., Brookshire Grocery Co., Kaufman, TX – Kiser displayed gourds, pumpkins and fall flowers for Kaufman's Taste of the Holidays event, which was attended by Texas Governor Rick Perry.

Ryan Lindner, Hy-Vee, Inc., Madison, WI - Lindner's in-store "Trees of Savings," allow customers to feel like they are picking fruit from a real grove or orchard.

Shawn Seely, Price Chopper Supermarkets/Golub Corp., Edwardsville, PA - A leader in cross-merchandising, Seely oversees a department with concurrent displays in the food court, deli, bakery, meat and grocery sections of the store.

John Thut, Bel Air Markets; Raley's Family of Fine Stores, Sacramento, CA - Thut focuses on big, bold, beautiful displays a minimum of five feet wide by seven feet tall.

Gary Viall, Hannaford Bros. Company, Colonie, NY - With Hannaford's Close to Home program, Viall has built great relationships with upstate New York growers and producers, making the store one of the top stores for the sale of locally-grown produce.

Juronald Williams, Ord Community Commissary, Seaside, CA - Winner of multiple Defense Commissary Agency awards including the coveted Coin Awards for Exceptional Service, Excellence and Outstanding Performance.

Willie L. Williams Jr., The Kroger Co., Englewood, OH - With a 92' green rack to set every day, Williams has taught his team to take pride in everything they do, developing many personal relationships with his customers, to the point where some drive over 40 miles just to shop his produce department.

For those unable to watch the event live, the broadcast will be available at UnitedFresh.TV beginning Friday, April 23. UnitedFresh.TV will also feature daily news coverage of other educational programs and events from the convention, including reports from the traceability and food safety demo centers on the show floor, interviews with major speakers, hot topics covering each sector of the supply chain, and new products, services and solutions on display at the show. Also, users can find a special video preview of United Fresh 2010 at UnitedFresh.TV between now and the beginning of the show. The association gratefully acknowledges the support of Chiquita Fresh in sponsoring UnitedFresh.TV at this year's convention.

'UnitedFresh.TV provides an opportunity to extend the value of the convention to industry members around the globe," said Stenzel. "United is committed to using our annual convention to provide useful information to the entire industry, in addition to our attendees on site. You can expect to see continuing innovation to advance our public policy issues through key speakers and programming, increasing global education and networking through new media such as UnitedFresh.TV and driving innovation in products and technologies through our new online virtual marketplace, AllThingsProduce.com."

Following the convention, the association will continue to use UnitedFresh.TV to post video reports, public policy updates and educational material of interest to the industry. Video reports will be highlighted on the United Fresh website and Inside United Fresh, the association’s weekly newsletter, as well as posted on the United Fresh YouTube and Facebook pages.

For more information on the live webcast or on UnitedFresh.TV, please contact United Fresh Vice President of Communications Ray Gilmer at 202-303-3400 ext. 425.

Traceability Roundtables Offer Questions, Answers on PTI

The Traceability and Logistics Demonstration Center, arguably the most popular element of last year's United Fresh Produce Association expo and convention, will make its return later this month at United Fresh 2010, complete with roundtable discussions of all things traceability, from new barcode scanning technology to innovative ways to increase labeling efficiency, as well as a detailed discussion of the seven milestones of the Produce Traceability Initiative (PTI), a joint venture between United Fresh, the Produce Marketing Association and the Canadian Produce Marketing Association that looks to bring the produce industry to whole-chain traceability by 2012.

"Having the thought leaders in the produce industry sit down with the leading minds in technology solutions, research and development, and make themselves available for members to ask questions face to face is a tremendous asset," said Dan Vaché, United Fresh vice president of supply chain management. "While the industry is making considerable progress toward accomplishing each of the seven PTI milestones, there are still many members out there with a wide variety of questions regarding the initiative. These roundtables give the industry a chance to have those questions answered by the people best equipped to do so."

"United Fresh strives to gain input from our members and the industry at large during these regional Town Hall events," said Stenzel. "We were particularly pleased to see that our Salinas Town Hall had representation from all segments of the industry, including growers, shippers, processors, distributors, retailers and foodservice operators, as well as a number of industry suppliers."

Roundtable discussion topics and speakers include:

Wednesday, April 21, 2010

Getting Started: PTI Milestones #1 & #2 - For members of the industry just getting started on the first PTI Milestones can learn what is needed to take the first steps toward PTI compliance. Attendees are encouraged to bring questions about how to obtain their company prefixes and assign the individual GTIN numbers to their case and packaging configurations. Facilitators for this session will be Vaché, GS1 US Directors Angela Fernandez and Steve Arens, Elliott Grant, chief marketing officer for HarvestMark, incoming United Fresh Chairman Steffanie Smith, CEO of River Point Farms, LLC, Tom Casas, vice president of information technologies for Tanimura & Antle, and QLM Consulting Principal Michael McCartney.

Synchronizing Data: PTI Milestone #3 - Designed to unclutter the process of exchanging GTIN information across many buyers and sellers, this session encourages attendees to bring questions on data synchronization to talk with others who are facing the same challenges. Facilitators for this session will be Vaché, Fernandez, Arens and Casas as well as Food Lion Produce Category Manager Teri Miller, Strube Celery & Vegetable Company Director of Finance Lisa Strube and Phil Dammarell, senior manager of supply chain initiatives for The Kroger Company.

Thursday, April 22, 2010

Case Labeling: PTI Milestones #4 & #5 - Labeling each case of produce with GTINs and lot numbers will be major accomplishment for whole chain traceability, but comes with major hurdles. Attendees facing Milestones #4 and 5 can learn from each other how to build efficiencies and reduce costs in case labeling. Facilitators for this discussion will be Vaché, Fernandez, Arens, Smith and McCartney, as well as Amy Gates, vice president of administration and finance for Frontera Produce.

Capturing Inbound/Outbound Data: PTI Milestones #6 & #7 - The end of the supply chain is the most critical in capturing data on cases coming into inventory and outbound to individual stores and restaurants, posing both major challenges and major opportunities with regard to business processes. At this session, attendees will talk with peers and experts about potential solutions. Facilitators for this session will be Vaché, Fernandez, Arens, Damarrell and Grant, as well as Brendan Comito, COO of Capital City Fruit Co., Inc.

The Traceability and Logistics Demo Center is a key part of United Fresh 2010's theme of "Winning Is Everything." United Fresh 2010 looks to highlight the skills, products and technologies needed to build and maintain a successful, winning produce business, focusing on specialized programming for all segments of the fresh and fresh-cut produce industry.

A full schedule of events as well as registration options and general show information can be found at www.unitedfresh2010.org.

United's Gombas, Grether Check Out Florida Tomatoes at DiMare Fresh

A freshly-planted field of grape tomatoes at DiMare Fresh's Riverview, FL operation.

Dr. David Gombas, United's senior vice president of food safety and technology and Erin Grether, United's government relations assistant visited the DiMare Fresh tomato repacking and field operations in Riverview, FL, this week to learn about the repacking process and flow of fresh tomatoes, as well as the receiving, finished product storage and shipping aspects of the fresh tomato operation.

"The DiMare facility was extremely impressive, over 130,000 square feet," said Grether.  "It was great to see the intricacy of the repacking process, particularly how the tomatoes were transferred down the production lines and then electronically sorted by size and weight, according to the client's order."

Dr. Gombas and Grether were also treated to a tour of a newly-planted field of grape tomatoes by DiMare Fresh Operations Manager Thomas Bruno, Sr. DiMare is one of the contributors to the newly released Tomato Food Safety Audit Protocols.

"It's obvious that DiMare is practicing what they preach when it comes to food safety in the field," said Dr. Gombas.

Annual United Fresh Foundation Golf Tournament Returns to Las Vegas

The 2010 United Fresh Research & Education Foundation Golf Tournament will tee off Tuesday morning, April 20 at the Arroyo Golf Club at Red Rock in Las Vegas.

"We are looking forward to a great tournament this year," said tournament organizer and United Fresh Vice President of Convention and Industry Relations John Toner. "The best part about this event is that it brings together buyers, sellers and suppliers in a fun and collegial atmosphere before everyone puts their noses to the grindstone for the convention later in the week."

The host course for this year's tournament is the Arnold Palmer-designed Arroyo Golf Club at Red Rock, located alongside Las Vegas' Red Rock Canyon in the community of Summerlin. Information on the course can be found here.

Format for the tournament will be a four-person scramble beginning with an 8:00 a.m. shotgun start. Prizes will be awarded to the teams with the lowest gross and net scores, as well as prizes for longest drive and closest-to-the-pin. Greens fees are $250 per player for members and $300 for non-members and include cart, food and beverages, prizes and transportation. Left- and right-handed rental clubs are available for an additional fee. Players can register online here. All proceeds from the tournament will go to the United Fresh Research & Education Foundation.

For more information or to sponsor this year's tournament, please contact John Toner at 202-303-3400, ext. 424.

Inside United Fresh 2010: Talk Supply Chain Logistics with Thermo King and Maersk

On Thursday, April 22 during United Fresh 2010, United’s Dan Vaché will lead you into the future … of produce transportation.

Join Vaché, Thermo King Vice President of Global Marine, Bus and Rail Solutions Dr. Dermott Crombie, and Benjamin Hernandez, service manager, Americas for Maersk Container Industry AS for an extensive look at the intricacies of produce transportation and supply chain issues during a special seminar presented by United’s Supply Chain Technology & Logistics Council.

A highlight of Thursday's discussion will be insight into the effects of a down economy on transportation costs, increased shipping time, electrical consumption, and how logistics providers can manage these opposing restraints without compromising the care of perishable cargo and ensuring that traditional shelf life is protected.

For a full schedule of Thursday's seminar and all United Fresh 2010 events, please visit www.unitedfresh2010.org.

Just Two Weeks Left! Register Today for Great Vegas Entertainment!

Congratulations to Save-A-Lot's Andrea Wagner, winner of last week's United Fresh Show-A-Week Giveaway. Andrea is headed to see Cirque du Soleil’s Criss Angel: Believe at the Luxor.

Each Friday from now until United Fresh 2010, we'll draw one lucky winner from all registered attendees and send them to see an evening of fantastic Las Vegas entertainment completely free!

This week's Show-A-Week Giveaway: The Lion King

Register now for United Fresh 2010 to be automatically entered for your chance to win two tickets to a Las Vegas show during United Fresh 2010, April 20-23. We update the list each week with new registrants, so the sooner you register for United Fresh 2010, the greater your chances to win!

Attendees must be paid in full to be eligible and may win only once. Tickets will be valid for shows on April 20 and April 21, 2010.

Previous Winners:

Susan Reimer-Sifford, Darden Restaurants - Viva Elvis by Cirque du Soleil
Emily Fragoso, Coast Produce - KÁ by Cirque du Soleil
Greg Kurkjian, Mann Packing Company - Jersey Boys
Hillary Brick, The Giumarra Companies - Mystére by Cirque du Soleil
Mike Aiton, Prime Time International - Phantom of the Opera
Becky Baker, Potandon Produce - Blue Man Group
Steven Karr, Pride Pak Canada - Criss Angel: Believe
Mike Scuderi, Costa Fruit & Produce - Jersey Boys
Maria Buffone, Sobeys - KÁ BY Cirque du Soleil
Jack Bertagna, Castellini Company - Blue Man Group
Shannon Torrey, Torrey Farms - Cirque du Soleil’s Criss Angel: Believe

United Fresh 2010 Show-A-Week Giveaway is sponsored by:

New Member Welcome

Each week, United Fresh welcomes its newest partners in building a stronger produce industry:

  • Bayview Farms, Salinas, CA
  • Border Cold Storage, Pharr, TX
  • J. Lugg & Associates, Salinas, CA
  • JPS Foods, Rexburg, ID
  • National Center for Food Safety and Technology, Summit-Argo, IL
  • Rancho Don Alberto, Queretaro, Mexico
  • Schramm, Williams & Associates, Inc., Washington, DC

United Fresh thanks all current members for their dedication to the Association and the produce industry. Please let us know whenever we can be of service to you.  For more details about the benefits of membership, please contact Jeff Oberman at 831-422-0940 or Miriam Miller at 202-303-3410.

Upcoming United Fresh Events
Upcoming Events


News & Views
News and Views

Connecticut Rep. Courtney visits elementary school in support of child nutrition – The Day

Bill pending in the Senate would improve child nutrition standards – Appleton Post-Crescent

Florida farm workers group wins hike in wages – Gainesville Sun

California bill would expand pesticide safety program – AP

Virginia executive mansion gets its own vegetable garden – Washington Post


Japan-China economic talks bear no fruit – Daily Yomiuri

In Canada, tight food security is expensive – Calgary Sun

Southwest China city to require certificates of origin on fruit, vegetables – Global Times

New York apples shipping to India for the first time – WHEC-TV

EU trade deal fires Serbian dream of export boom – Balkan Insight

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Global Times